Email Marketing | Business Basics Series

Whilst declining in popularity compared to other methods, email marketing is still a very important part of the digital marketing mix. Building up a customer database that you can market to over time is not only going to help you make money, but it adds value to your business. Building a social media following is important, but at the end of the day, the social media company “owns” the client’s contact details, not you. Having your own email database ensures you retain control in the unfortunate instance that a social media company cuts off your access.

It has been proven in marketing studies that it is cheaper to make money from existing or repeat customers, than it is acquiring new ones. Using an email marketing system like Mail Chimp or Campaign Monitor is the best way to manage your customer/subscriber list, and look professional doing it. A system like these will also help you to assess the effectiveness of your efforts, as they provide feedback on whether your emails are being opened, which links are clicked on, and so on. You will be able to tailor your messages to be relevant to different segments of your database, which will increase the effectiveness of your marketing efforts.

Thompson Marketing is ready to help you build your email database, contact us to find out more.

*Information provided is accurate to the best of our knowledge at the time of publishing. Advice is general in nature, and may not be applicable to your particular situation.