Keyword Research | Business Basics Series
Keyword Research – finding out if anyone looking for what you are selling?
In the field of search engine marketing, a “Keyword” or “Keyword Phrase” is the word or string of words that someone puts into a search engine such as Google to search for something, for example, “buy dresses online”. There are Keyword Research Tools that we can use to determine volumes of search traffic for given keywords, which will assist to determine market demand for our product or service, or which words we should optimise our website for.
Also these tools can come up with Alternative Keywords that indicate demand for alternative product ideas or alternative ways of naming or branding your products, that may be the non-technical way of naming the item. Business people often only think in industry terms, instead of putting themselves in the place of their customers.
Tools for finding and assessing the viability of different keywords include the below:
- Keyword Search Volume and Competition
- Get Keyword Suggestions
- Google Ads
- Google’s Keyword Planner (Google Ads Account Required)
Thompson Marketing are experts in helping you navigate all aspects of Digital Marketing, including Search Engine Marketing. Contact us on 0424 199 919 and we will get to work for you.