Google Ads | Business Basics Series

Google Ads, a way to show up in Google search results quickly.

When you first launch your website, it can take some time for it to show up in the organic Google search results. For a brand new website, we often recommend that business owners do some paid advertising with Google Ads to get them started.

Google Ads is the name of Google’s paid advertising program. There are 2 main places that the advertising appears; in search results and on other websites, the content network.

  • Advertising in Search Results – Usually the first 3 or 4 search results on Google, are paid ads, as opposed to what is known as the “organic” search results. Google Ads can be a highly effective method of advertising if you are starting a new website and not yet ranked on Google. Users who are searching on Google are more likely to be in buying mode as they are actively searching for a product or service, as opposed to general advertising.
  • Advertising on the Content Network – Google also allows you to place advertising throughout its Content Network, where it effectively rents advertising space on millions of websites and resells that space to it’s advertisers. While not as effective as search advertising, this kind of advertising can also be effective as it allows you to target your ads to very specific interest groups and demographics.

Depending on the type of business you are in, you might want to employ only search ads, or content network ads, or both.

Thompson Marketing is ready to help you get more leads for your business with Google Ads, click here to find out more about Search Engine Marketing.

*Information provided is accurate to the best of our knowledge at the time of publishing. Advice is general in nature, and may not be applicable to your particular situation.